E-commerce giant Amazon has been called "East India Company 2.0" in the latest controversial cover story by Panchjanya - a journal . In its latest edition, which will hit the stands on October 3, Panchjanya has carried a cover story that is highly critical of Amazon. "Whatever the East India Company did in the 18th century to capture India, the same is visible in the activities of Amazon," the article titled "East India Company 2.0" reads. Claiming that Amazon wants to establish its monopoly in the Indian market, it says, "For doing so, it has started taking initiatives for seizing the economic, political and personal freedom of the Indian citizens". Panchjanya editor Hitesh Shankar on Monday tweeted an image of the new cover, which features Amazon CEO Jeff Bezos and the headline "#Amazon: East India Company 2.0".